CSS Business Administration Past Paper 2021

Instructions specific to this paper

• Attempt ONLY FOUR questions from PART-II. ALL questions carry EQUAL marks.
• Current ratio (ii) Quick ratio (iii) Average collection period
• Time interest earned (v) Inventory turnover

Questions

1. Q. 320 marks

   An international manufacturing concern has provided the income statement data. Give formulas to calculate the following ratios. Also explain how to interpret them. (i) Current ratio (ii) Quick ratio (iii) Average collection period (iv) Time interest earned (v) Inventory turnover

2. Q. 420 marks

   Discuss the advantages and disadvantages of different methods a manager can adopt for effective performance appraisal of employees.

3. Q. 520 marks

   Describe competitive advantages and the competitive strategies the organizations use to achieve it with practical examples.

4. Q. 620 marks

   Define the major steps in designing a customer value driven marketing strategy, market segmentation, targeting, differentiation and positioning.

5. Q. 720 marks

   The impact of different levels of decision phases of supply chain depends on timeframe. Explain the decision phases in supply chains with examples.

6. Q. 820 marks

   Compare the advantages of mass marketing to those of market segmentation for a company. Discuss with relevant business examples.

Standard FPSC instructions

Printed on this and every CSS paper.

• Part-II is to be attempted on the separate Answer Book.
• All the parts (if any) of each question must be attempted at one place instead of at different places.
• Write Q. No. in the Answer Book in accordance with Q. No. in the question paper.
• No page/space be left blank between the answers. All the blank pages of the Answer Book must be crossed.
• Extra attempt of any question or any part of the attempted question will not be considered.