CSS Journalism Mass Communication Past Paper 2016

Instructions specific to this paper

• Attempt ONLY FOUR questions from PART-II. Selecting TWO questions from EACH

Questions

1. Q. 220 marks

   Media effects can be analyzed in term of “Powerful Effects”, “Limited Effects” and “Moderate Effects”. Which effects model is applicable in Pakistan; explain with the examples from Pakistani media and society quoting relevant theories.

2. Q. 320 marks

   What is functional approach? Discuss in detail the ideal role of mass media in a democratic setup. Formulate a workable solution to overcome media’s sensationalism toward political issues of Pakistan.

3. Q. 420 marks

   Explain the phenomena of globalization of media industry and its role in bringing western culture to East. Also suggest ways to avoid cultural imperialism.

4. Q. 520 marks

   Social media has brought new interaction and organizing pattern; discuss in detail the use of social media as a reinforcement tool for voters by political parties. Suggest ways to counter propaganda, abusive language and sectarianism on social media.

5. Q. 620 marks

   Private Television Channels have gained commendable importance in our society. Cut- through competition for rating has been observed. In view of that describe its social role (in term of pro-social role and anti-social role).

6. Q. 720 marks

   Why Public Relations Officers are called Spin Doctors? Discuss the role and responsibilities of Press Information Department (PID); also critically evaluate its performance as an institution in image building of Federal Govt.

7. Q. 820 marks

   Briefly explain the following: (5 each) (a) Defamation Act 2002 (b) Role of PEMRA in current scenario (c) Importance of Shannon-Weaver model in development of further models (d) Business Communication

Standard FPSC instructions

Printed on this and every CSS paper.

• Part-II is to be attempted on the separate Answer Book.
• All the parts (if any) of each question must be attempted at one place instead of at different places.
• Write Q. No. in the Answer Book in accordance with Q. No. in the question paper.
• No page/space be left blank between the answers. All the blank pages of the Answer Book must be crossed.
• Extra attempt of any question or any part of the attempted question will not be considered.