CSS Journalism Mass Communication Past Paper 2017

Instructions specific to this paper

• Attempt ONLY FOUR questions from PART-II. ALL questions carry EQUAL marks.

Questions

1. Q. 220 marks

   Briefly narrate the implications and shortcomings of the Shannon and Weaver model of Communication?

2. Q. 320 marks

   Explain how Uses and Gratification Theory is an audience centered approach in understanding Mass Communication. Also explain how is it positivistic approach?

3. Q. 420 marks

   How Mac Bride Commission report analyze communication problems in modern societies? Discuss its recommendations in detail.

4. Q. 520 marks

   Define Public Relations. Also explain its tools and techniques and challenges in Pakistan.

5. Q. 620 marks

   Define and explain the term Development Support Communication. Also narrate how it can be helpful in solving various social issues of Pakistani society?

6. Q. 720 marks

   “Pakistani media organizations are unable to formulate a self-disciplined code of ethics.” Do you agree or not. Support your answer with logic and arguments.

7. Q. 820 marks

   Write brief notes on any TWO of the following: (10 each) (a) Media as an agent of social change (b) Gerbner’s Model of Communication (c) Role of Social media in Pakistan

Standard FPSC instructions

Printed on this and every CSS paper.

• Part-II is to be attempted on the separate Answer Book.
• All the parts (if any) of each question must be attempted at one place instead of at different places.
• Write Q. No. in the Answer Book in accordance with Q. No. in the question paper.
• No page/space be left blank between the answers. All the blank pages of the Answer Book must be crossed.
• Extra attempt of any question or any part of the attempted question will not be considered.